2023 | Professional

MUSE Design Awards Gold Winner

Frog Claw Shoes

Entrant Company

Xiamen Daxiang E-commerce Co., Ltd

Category

Fashion Design - Footwear

Client's Name

Eric Chen

Country / Region

China

Artist Eric and HLA Shoes have jointly developed this avant-garde trendy slippers. Inspired by the frog claw shape of Eric's unique frog IP image, the elements of frog claws are extracted and presented on the side of the shoe as a super symbol, which is eye-catching,and highly recognizable.The supercritical EVA cushioning foam midsole is more light and resilient,and the silhouette wraps the shoe body design to provide better stable support. The 4cm high thick sole fits the leg line and is suitable for daily wear. The radiant corrugated shading design of this frog claws can achieve a good grip, and the unique shoe box packaging better caters to the aesthetics of the new generation. This shoe will bring users a better comfortable wearing experience.

Trendy style flippers 1.0 series slippers are closely linked with the brand’s core spirit of constantly following the younger generation.

Independent research and development of the frog claw logo, has its own personality as a work of art. It follows the high street style, and conveys the inner culture of the brand.

It is more comfortable: the outsole is 55 degrees hard, the midsole is 40 degrees soft, and the soft elastic foot feels more moderate; more anti-slip: the design of the frog claw radiation corrugated shading enhances the grip, and the anti-slip performance is increased by 38%; more features: the super symbol of the frog claw on the side of the shoe is more eye-catching and highly recognizable; lighter: the supercritical EVA cushioning foam midsole can rebound more lightly; more unique: Heilan House and the artist's joint IP models are more fashionable; more stable: the foot bed is ergonomically designed to provide arch support.

Frog claw shoes 1.0 is based on the concept of "origin". After many times of development and optimization, it is the first generation of our pure original slippers. As tough as the "desert frog" in the desert, we built this product with great enthusiasm and perseverance. From idea incubation to multiple design optimization adjustments, every step is an experience of excellence.

Credits

Xiamen Daxiang E-commerce Co., Ltd
Eric Chen
More Gold Winners
Interior
2023
MUSE Design Awards - Sylvan Serenity

Entrant Company

AEXB INTERIOR DESIGN

Category

Interior Design - Living Spaces

Interior
2023
MUSE Design Awards - Everlasting Classic

Entrant Company

Simpleinterior

Category

Interior Design - Residential 

Fashion
2023
MUSE Design Awards - Ladies Handbag

Entrant Company

Guangzhou Huayuan Trading Co., Ltd.

Category

Fashion Design - Bags

Architectural
2023
MUSE Design Awards - Fangnuo V Tourist Station

Entrant Company

ICI ARCHITECTURE/Guangzhou YiQi Architecture Consulting Co., LTD

Category

Architectural Design - Conceptual