2023 | Professional

MUSE Design Awards Gold Winner

LIVE WITHIN THE MOON - Creative Moon Cake

Entrant Company

Jiangsu Huani Cultural and Creative Group Co., Ltd.

Category

Packaging Design - Prepared Food

Client's Name

Country / Region

China

The moon is the most romantic presence in the universe. Billions-years wandering eventually makes it collapse into a perfect planet, becoming a beautiful legend in the hearts of all those who look up at the sky. People have invested too much emotion and idealism in this soil because civilization is a superposition of consciousness and courage, and these emotions and idealism are also the initial thoughts and beliefs deep in human souls. Like homesickness, the moon is also a longing for the distant, an exploration of the unknown world, and a yearning for the future. Let us package this heart along the journey of seeking together.

Pangte, a chubby white-tailed bumblebee composed of "creative brushes" and "inspiration bulbs", derived from the body structure of Uomo vitruviano. He is a small explorer from teumi, whose mission is to save his companions. The first stop of his expedition was the Mimetic Moon, a mysterious and imaginative place, where he decided to create a unique poetic imagination of the universe through cosmic radio waves. Pangte, a character full of poetry and creativity, his story is packaged in moon cakes, like the surprises and wonders of Pangte's adventure, and each moon cake is a gift filled with unexpected delicacies.

This packaging design exudes dreamy and exquisite craftsmanship, which brings infinite charm to collectors and space explorers. It comes with a cute IP garage kit, badges, and tickets, while the uneven base design seems to depict the mysterious allure of the moon's surface. The creative knife and fork set ingeniously integrate the inspiration of miniature flags, adding more ritual and joy to the dining experience, and making users feel as if they are in the midst of a cosmic journey.

Credits

Qian Tao
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