Flowing Welfare Cube

Flowing Welfare Cube is a comprehensive experience hall with the theme of the welfare lottery. Inspired by the local cultural characteristics of Weifang of China’s Shandong Province, the Cube is designed to make the artistic space and stimulate tourists' desire to explore, thus creating a commercial complex that includes lottery tickets, leisure and entertainment check-ins, cross-industry cooperation (drinks), promotion of local intangible cultural heritage culture, and social welfare. The Cube is divided into distinct functional sectors, such as economic benefit areas, social benefit areas and political benefit areas in accordance with business thinking. It not only clearly reflects the cultural characteristics of Weifang and preserves local culture, but it also promotes public welfare and charity in conveying love.

The basic square and stiff building construction lines are broken by the door head's wavy and streamlined shape, which is blended with straight lines and arcs and positioned vertically from top to bottom. Vertically stacked luminous bodies resemble a kite's bamboo skeleton. The kites and Salt Fields at Binhai Township in Weifang are expertly incorporated into the door's outside design. The overall white shape and tidy appearance represent the white salt field and the pure heart, fusing contemporary industrialized materials with age-old ideas to give people a fresh perspective on the China Welfare Lottery.

In order to produce the benefits of the cultural square, it has established an intangible cultural heritage kite handcraft workshop with local peculiarities in Weifang, and integrated the workshop with the cultural display of welfare lottery. Spectators can fully immerse themselves in the history and culture of the welfare lottery from various senses and comprehend the public welfare stories of the welfare lottery culture thanks to the gloomy environment and the projection of images. Additionally, the square can preserve and carry forward the culture of the region as well as the social advantages provided by the Weifang Welfare Lottery.