TIKUU·The Exploitation of the Works of Nature

As a rare metal, titanium scatters in the nature, which makes it hard to extract. In the meantime, it is regarded as one of the best building materials in modern times. Inspired by the encyclopedia The Exploitation of the Works of Nature, the design theme stands for the emergence, as well as the original aspiration and vision of TIKUU.

The design of the offline store is based on titanium and quarries. By creating a scenario-based immersive new retail experience, TIKUU is an integrated space that features retail, coffee, and a DIY area. The flagship store in Chongqing also reflects the temper of Chongqing as an international city.

The shop is located in an area with the highest traffic in Chongqing. Considering the hilly and varied typography of Chongqing and the new business demand, the designer intended to create an attractive scenario-based space that would put on a stage play of the story of titanium.

When people come to a mine, it is assumed that there is precious titanium inside and they desire to prospect the mine for wonderful items. It echoes the original idea of the designer, who poses a practical question: how to prospect a mine for treasures?

The space was divided into several sections based on different functions and provides an experience that imitates that of a mine. The building materials used range from rough rocks outside to the exaggerating metal inside, resembling the extracting process of titanium.

In a fast-changing world, rigid design is no longer able to meet the changing aesthetic needs of customers. The multi-media installations, arranged as if steles, invite visitors to a new experience of time and space.

The brand DNA of TIKUU that fuses technology and health is highlighted through time, space and scenes, which brings new possibilities to operational growth. The collision of avant-garde and remote antiquity adds to a historical perspective to the new retail of China Chic, allowing for a presentation of both roughness and high technology in a single space. In addition, the scenario-based consumption is another secret to the success of the design concept.