2023 | Professional

MUSE Design Awards Platinum Winner

Tongrentang - Zhima Health Offline Experience Store

Entrant Company

WUUX Architecture Design Studio

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Beijing Tongrentang Health

Country / Region

China

Tongrentang Zhihe Health has created a complex functional body of healthy diet + medical hall + physical examination + social entertainment.Designer Wang Yong laid out solid wood and brass in a large area of the store.From the first floor up, Zhihe Health completes the theme setting of the whole concept store with the theme of elephant, food, nutrition and medicine.

In the “Food” themed space on the ground floor of the zero store, the health recipes solutions can be offered in one stop. Here, the food, wine, Chinese and Western tea and baking areas are distributed in the two thousand square meters space.

In the ancient diet dining hall enclosed by the dark gray bar, well-known chefs have developed various secret palace nourishing diets according to the four seasons. Whether tasting a cup of health coffee or drinking wine is the best solution to unfold the recipe.

Another two main themes of “Inquiry” and “Convalescence” are set on the second floor in the zero store. The functional areas like the body examination of “Inquiry” space and the sub-health management and physical therapy of “Convalescence” space are arranged in order by Tongrentang.

In the subalt-health solution corridor, through health data monitoring and tracking, a full set of solutions can be directly customized from diet to health care sports for sub-heh. The leisure cultural and creative space near the long corridor extends the use of terrazzo and old solid wood.

In the third floor themed with "Cure", the ancient medical hall full of medicine cabinets has been transformed into an open, comfortable and professional modern medical center through contemporary design techniques.

In 2020, the new brand Zhima Health owned by Tongrentang was officially launched. Relying on the brand-new Zhima Health Concept Store, the immersive shopping experience that completely subverted tradition has began formally. The old brand is showing its strength in a younger, trendier and broader way. From today on, Zhima Health is your new activity center in the city.

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