Nick's Packaging 2022

Nick’s Swedish-Style ice cream has a mission: make the world a better place with better-for-you ice cream. Launched in 2016, Nick’s gathered a loyal following of health-conscious people with a sweet tooth. In 2021 Nick’s saw a successful $100M series C raise which set the stage for 2022: a year of massive growth.



Meaningful Works worked closely with Nick and his team to seize the moment. This year had to be about more than just ice cream. Nick’s created 32 light ice cream flavors, four ice cream sandwiches bigger than your fist, five protein bars that didn’t taste like protein bars, two nut bars that felt like candy bars, and five refrigerated protein bars called Smak Bars. The family of products was vast. Their design needed to transcend their various aisles and shelves.



Meaningful Works created a design system that was inspired by Swedish landscapes; the Aurora Borealis, mountainscapes, foggy Swedish mornings. Each landscape utilized a consistent flavor color system, so a customer could quickly identify their favorite flavors from aisle to aisle. Just as important as the packaging was the name of each product. These were carefully considered and written in the voice of the brand, which speaks with a decidedly Swenglish (Swedish + English) accent.



With this explosion of products came multi-touchpoint campaigns and opportunities for the Nick’s brand to make an impact. Two brand partnerships gave Nick’s an introduction to new audiences. World-building phenomenon Minecraft brought the better-for-you ice cream into the gamer world; and Zedd, the musician, DJ and Nick’s enthusiast joined forces to make a musical masterpiece flavor for his 7.8 million followers.



Meaningful Works crafted custom designs for each partnership, creating media and influencer kits, collectible and reusable pints, sweatshirts, accessories, landing pages and one life-sized ice cream sauna. Each piece was united with a look and feel that emphasized Sweden’s natural beauty with the Swedish people’s natural positivity.



Nick’s grew from a niche brand to a major competitor in the better-for-you ice cream landscape, which means more of the world is discovering a tastier dessert.