2023 | Professional

MUSE Design Awards Silver Winner

Captain-Ye cyber socks

Entrant Company

上海叶和舟科技有限公司

Category

Packaging Design - Fashion, Apparel & Accessories

Client's Name

科技袜

Country / Region

China

The package is intended to give user a quick view of Captain-Ye cyber socks. Visual elements including all texts and graphics are expressed in the cyberpunk form, which makes it technical content in respect of material and manufacturing process stand out. The camouflage patterns running through the top rim of the layout implies its premium quality comparable to military supplies. The brand name written in Chinese characters and the sock pattern are the visual focal points of the layout, where the sock pattern occupying a large portion delivers an intense visual impact and is thus easily identified. The hollow-out design measuring about two fingers’ length in the lower left corner of the main layout is believed one of the highlights of this design. The hollow-out gives user a direct touch on the product and readily perceives the fine material and manufacturing process of this product. The opening is made narrow to avoid the product from undue touches or exposures when sealed.

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