2023 | Professional

MUSE Design Awards Silver Winner

ZhiLe Brand

Entrant Company

ZEVRE

Category

Packaging Design - Baby & Children

Client's Name

LANDIVINE

Country / Region

China

With the philosophy of “more natural, fewer additives”, the Zhile baby care line offers children mild and natural care with natural products. This is credited to our exclusive compounding extracts of Stephania tetrandra and Radix Astragali, as well as core technologies featuring patent amino acid components and Ampelopsis grossedentata leaf extract, all based on our research into the natural state of Chinese skin.

The packaging design of the entire line is simple, ergonomic, and user-friendly. Besides, more moderately saturated colors are used to make it visually appealing to babies. This is especially significant given that 7% of boys in China suffer from color weakness, and Zhile hopes to help them improve their color sensitivity.The patterns with different colors represent products with different functions, reducing the difficulty of customers' choice. The anthropomorphic panda image makes the products more friendly.

To promote recycling, reduce carbon emissions, and be environmentally sustainable, the packaging is made from recyclable polypropylene (PP) material and printed with biodegradable inks. This is also part of our commitment to delivering safe and reliable products to children.

The packaging of the Zhile line not only carries design aesthetics and visual interest, but also embodies the best care brought by the natural ingredients. Our goal is to make Zhile a trusted protector of infant skincare, safeguarding the delicate skin of our little ones.

Credits

Design Manger / ZEVRE
ZhengJin
Brand Manager / LANDIVINE
WangTian
Designer
YinMiaoXuan
Art Direction
YinMiaoLu
Designer
HuangYuJia
Designer
YuHongFang
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