2023 | Professional

MUSE Design Awards Gold Winner

Langpai Tequ T9

Entrant Company

Chengdu Mind-and-Hand Positioning Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Wang Bowei, Yu Jun, Wang Chaojun, Zhou Yunxiao, He Zhuang

Country / Region

China

Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall packaging has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand. Additionally, the design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The packaging comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma.

The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.

T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication in the packaging. It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.

This wine bottle packaging adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor.

Credits

Chengdu Mind-and-Hand Positioning Co., Ltd
Wang Bowei
Chengdu Mind-and-Hand Positioning Co., Ltd
Yu Jun
Chengdu Mind-and-Hand Positioning Co., Ltd
Wang Chaojun
Chengdu Mind-and-Hand Positioning Co., Ltd
Zhou Yunxiao
Chengdu Mind-and-Hand Positioning Co., Ltd
He Zhuang
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