HONOR DONGGUAN HUIYICHENG LIFE STORE

Honor Dongguan Huiyicheng life store is Honor’s high-end sale-service-integrated retail space. It breaks the stereotype by adding urban genes according to local conditions and using a lighting design with a layered sense to embellish the store image, so that consumers can enjoy the wonderful scene in Dongguan while using Honor’s products, truly associating with consumers, products, and the surrounding environment.

The image of this building is like a yacht on the sea, symbolizing the brand spirit of freedom, youth, and sailing. Taking into account the store location, weather, and urban culture, the design team designed reflection glass curtain walls on the façade for a see-through interior scene, so as to convey Honor’s concept of openness, transparency, and embracing consumers.

The store is two-story. The first floor integrates the product experience and Honor class to allow consumers to experience products while learning about the brand and extensive product functions, fully playing its educational role for consumers as one of the 3C mainstream brands. The second floor is for after-sales service and recreation. The clear and transparent dirt-free maintenance room meets the curiosity of consumers and shows the professionalism of the maintenance personnel. Coffee, tea drinks, customized services, and lounge terrace are available for waiting customers to get relaxed and have a feast on the scenery whether day or night.

This is also Honor’s original design aspiration of transparency and simplicity according to local conditions, thus achieving the integration of the surrounding environment and the store, of consumer interaction and product experience.