2023 | Professional

MUSE Design Awards Gold Winner

GOOBEN INTENSIVE MOISTURIZING SERIES

Entrant Company

Shenzhen Sanda Cosmetics Co., Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

China

GOOBEN INTENSIVE MOISTURIZING SERIES is a soothing, non-irritating, gentle and moisturizing skincare set. Focused on natural enjoyment, it uses real fruit oil, combined with advanced production technology, for truly natural extraction and real efficacy. Using the real energy of rare fruits, it brings real improvement to the skin, allowing users to experience the genuine care, love and healing power of natural fruits. The research and development team conducted a variety of skin dimension research experiments on different populations, using Qingci Guo (a fruit) oil from Yunnan, China as the main core ingredient, inheriting ancient oil pressing techniques, and combining with Oatine patent ingredients, Icariin, and multiple plant extracts. Based on the combination of fruit oil and skincare technology ingredients, a dual-cycle system of moisturizing and soothing was constructed, enabling rapid soothing, long-term stabilization, strong and resilient skin barrier, and instant moisturization, awakening the skin's self-generating power. The production and R&D team added the patented ingredient Oatine to the product formula. This is a soy fermentation metabolite and application, produced by fermenting Japanese black soybean milk with 35 strains of lactobacillus that are the same as those found in the human body. Via human bionic fermentation technology, it can effectively inhibit the immunoglobulin IgE, providing instant soothing and stabilizing effects to the skin. Skincare products that contain Oatine can effectively moisturize, hydrate, and soothe the skin, and are safe to use for people with sensitive skin. Throughout the entire packaging, the top of the container is shaped like a fruit, and the rare fruit oil flows into the bottle. The creative appearance vividly embodies the natural care and healing concept from the user's perspective. It perfectly integrates the functionality and aesthetics of an appearance design. The color scheme adopts the minimalism and was inspired from the Chinese beauty concept of "mei ji ru yu" (beauty like jade), using the natural fruit green and rare silver as symbols. The overall design gives a gentle, elegant, and peaceful feeling.

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