2023 | Professional

MUSE Design Awards Gold Winner

My Munchkin Cat

Entrant Company

Shixun Chen

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

United States

The Designer Art Toy project aims to create a captivating and visually appealing collectible toy called "My Munchkin Cat." This unique art toy combines elements of pop culture, Manga influences, and retro Y2K aesthetics to create a marketable and beloved product. The project focuses on providing a delightful and immersive experience for toy collectors of all ages, evoking a sense of joy, nostalgia, and emotional connection.

Objective:

The objective of this project is to design and produce a series of collectible art toys centered around the theme of Munchkin Cats. By incorporating various skins and designs, including a limited edition robot twin, the project seeks to offer a diverse range of options to cater to different preferences and interests. The ultimate goal is to create a beloved and sought-after designer toy that resonates with both adult collectors and children.

Features and Design:

Unique and visually striking concept: The My Munchkin Cat art toy stands out with its visually captivating design and attention to detail, inspired by Manga culture and retro Y2K elements. The toy embodies a distinct aesthetic theme that appeals to toy collectors and enthusiasts.

Engaging storytelling and world design: Going beyond a mere character, the My Munchkin Cat toy incorporates a rich backstory and world design. Each toy comes with a playhouse-like experience, mimicking the process of adopting a real cat from a shelter. This interactive element, complete with an adoption certificate and naming ritual, enhances the emotional connection and meaning associated with the toy.

Additional swag items: In addition to the art toy itself, the package includes extra swag items such as a pin/keychain and stickers, allowing collectors to showcase their love for My Munchkin Cat in various ways.

Target Audience:

The target audience for My Munchkin Cat art toy includes both adult collectors and children who appreciate designer toys, cute aesthetics, and pop culture references. By appealing to a wide age range, the project aims to create a toy that not only captures the hearts of toy enthusiasts but also serves as a form of self-expression and artistic appreciation.

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