2023 | Professional

MUSE Design Awards Gold Winner

Langjiu Estate San Pin Festival

Entrant Company

Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Sichuan Langjiu Co., Ltd.luzhou, China

Country / Region

China

This is a luxurious liquor for collection and commemoration for a festival of "San Pin". Distilled liquor is extraordinary as it is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual liquor products created basic on "The day of estate" and "The night of estate". Since the characteristic of the wine estate is the root of all liquor products, this product chooses to integrate the scenery of the day and night in the illustration as well as the features of the manor building, presenting the miniature of whole view of the estate in packaging just on palm of hands. And the value of the whole collection is highlighted by adopting the artistic decoration of the three-dimensional lighting device and diffrentiated design idea.

The product's original design focuses on the collection and commemorative significance. We hope that it could be both exhibitionary and thematic. As a beautiful and special place, Langjiu Manor is made up of the nature and architecture, which have become the most memorable elements. Therefore, we believe that the panoramic illustration of the Manor with a three-dimensional paper carving lamp can reflect the theme and exhibition of this product and also accord with the beauty impression of the manor day and night.

One of Langjiu Manor's highlights is the light show at night. We hope the users can instantly recall this highlight when using the product. To achieve this purpose, we use a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) the outside of the paper carving lamp is surrounded by extraordinary illustrations themed with manor scenery.

The product is used for collection, commemoration, and exhibition. This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, we achieve it by paper carving lamp.

Credits

Designer
Mr.Wang Bowei
Designer
Mr.Yu Jun
Designer
Mr.Wang Chaojun
Designer
Mr.Dong Jinghong
Designer
Mr.Li Wei
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