2023 | Professional

MUSE Design Awards Gold Winner

Gay Odin | Re-branding & Packaging

Entrant Company

Antville

Category

Packaging Design - Rebrand

Client's Name

Gay Odin

Country / Region

Italy

CLIENT

Gay Odin is a well-known artisanal chocolate factory founded in Naples over 100 years ago. The brand's retails covers all the Italian territory with 11 shops between Naples, Rome and Milan. As a family run business Gay Odin - Fabbrica di Cioccolato has passed from one generation to another and nowadays is the fifth generation to lead the company.

CHALLENGE

Over the last century the brand's communication had become confusing, so the management requested a re-branding. The brief goal was to coordinate identity and packaging, respecting the existing boxes and packs, not miscounting the brand essence and heritage, and attracting new targets without losing the bond with affectionate customers.

SOLUTION

Artisanal uniqueness and retro elegance have been used to celebrate the smallest details.

The historical store sign and the original illustrations from the 1920s have been reinterpreted and digitized to create a new original identity and a singular design has been developed for each packaging. For the boxes has been choose a natural paper for food use to enrich the sensorial shopping experience: a sustainable change in line with the authentic values of the brand.

More Gold Winners
Packaging
2023
MUSE Design Awards - LIVE WITHIN THE MOON - Creative Moon Cake

Entrant Company

Jiangsu Huani Cultural and Creative Group Co., Ltd.

Category

Packaging Design - Prepared Food

Product
2023
MUSE Design Awards - AUTOMATIC INTELLIGENT NURSING BIDET

Entrant Company

ShenZhen EverCare Sci&Tec Co.Ltd

Category

Product Design - Medical Devices

Interior
2023
MUSE Design Awards - Decoration Scheme Design of Juanya Medical Beauty Center

Entrant Company

Shanghai Qintian Construction & Decoration Co.,LTD3

Category

Interior Design - Commercial 

Landscape
2023
MUSE Design Awards - CAMPSORT Hotel, Huangshan

Entrant Company

Guangzhou S.P.I Design

Category

Landscape Design - Hotel & Resort Landscape