2023 | Professional

MUSE Design Awards Silver Winner

Magnet effect

Entrant Company

Magnet effect culture and art (Shenzhen) Co. , Ltd.

Category

Fashion Design - Jewelry

Client's Name

Country / Region

China

"Magnet Effect" is an diamond engagement ring,the design inspiration for it comes from the U-shaped magnet, which is a symbol of attraction and it represents mutual attraction between lovers.The innovation of the ring lies in its unique brilliance enhance inlay technology which highlights the original Spotlight Halo structure to ensure a large amount of light at the bottom of the diamond ring, transmit the light through the bottom of the main diamond, and present on its crown. In addition, the common main stone holder ring structure in the industry is removed to greatly avoids the obstruction of the diamond light by the ring setting, allowing the brilliance of the main diamond to be presented to the maximum extent. The minimalist magnet-shaped claw design ensures the firmness of the diamond ring’s physical structure, and makes diamonds appear larger visually than their actual size .The innovative setting skilfully integrates the faceted-cut diamond into the shape of the ring band, making an elegant and sharp contour that gracefully dances in three-dimensional space.The production of Magnet Effect integrates the latest 3D printing technology, precision casting technology, and laser engraving technology.The nanometer protective layer technology on the surface of the ring can improve the corrosion resistance and allergy resistance of the ring, as well as reduce fingerprint residue. This technology uses nanotechnology to cover a protective coating on the surface of the ring, forming an isolation layer with the air, which can effectively prevent the surface of the ring from oxidizing and causing discoloration.The Magnet Effect is made of recycble 18-karat gold which can be purified and recycled after purification.

Credits

Magnet effect culture and art (Shenzhen) Co. , Ltd.
Liu Yiqun
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