2023 | Professional

MUSE Design Awards Platinum Winner

Eidon Avec Beer “Epoch-making series”

Entrant

Studio OY UK

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Qingdao Eidon Avec Beer Ltd.

Country / Region

China

About The Entry

In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".

"Origin" (German wheat beer in the blue can)- In the architecture of the "Eidon Avec" brand story, the hourglass symbolizes the time accumulation of human civilization evolution, the angelic craft of slow brewing, and the perfect fusion of drinking scenes in the human world.

"Creation"(Pale lager in the yellow can) - The picture uses fine wine as a carrier and medium, dedicated to creating a scene of joyous drinking in the "human Eden."

"Supreme" (Stout beer in the black can)- The cleverly designed upper and lower split layout in the picture blends the king and queen together, with the king enjoying a moment of fine wine and the queen intoxicated by the fragrance of hops.

"Inheritance" (Red ale in the red can)- The creation of the picture centers on a glass of Eidon Avec craft beer, presenting the story of the origin of the beer craft in Germany, promoted and spread by sea, and ultimately passed on to the birthplace of the Eidon Avec brand in Qingdao.

We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.

Credits

Creative Director
Lin Zhang
Art Director
Chengbin Jiang
Illustration
Jian Feng
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