2023 | Professional

MUSE Design Awards Gold Winner

Xiao Zui Xia

Entrant Company

Millennium Packaging Group International Limited

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

RENHUAI JIANGHE WINE CO., LTD.

Country / Region

Hong Kong SAR

Xiao Zui Xia Jiang-Flavour Chinese Sporots or Little Drunken Hero Liquor is a white liquor that has been specifically tailored to appeal to a younger demographic while still maintaining a traditional sauce-flavoured liquor bottle design. It utilizes a unique drunk hero theme to attract the attention of young adults. The packaging design is simple yet effective, featuring basic illustrations that evoke a sense of youthful adventure and heroism through visual, olfactory, and gustatory cues.

Credits

Project Management
Ray Lai
Art Direction
Zhang Bowen
Illustration Design
Lu Yue
Motion Design
Zhao Yucong
Head of Marketing
Brian Xie
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