2023 | Professional

MUSE Design Awards Gold Winner

Xiao Zui Xia

Entrant Company

Millennium Packaging Group International Limited

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

RENHUAI JIANGHE WINE CO., LTD.

Country / Region

Hong Kong SAR

Xiao Zui Xia Jiang-Flavour Chinese Sporots or Little Drunken Hero Liquor is a white liquor that has been specifically tailored to appeal to a younger demographic while still maintaining a traditional sauce-flavoured liquor bottle design. It utilizes a unique drunk hero theme to attract the attention of young adults. The packaging design is simple yet effective, featuring basic illustrations that evoke a sense of youthful adventure and heroism through visual, olfactory, and gustatory cues.

Credits

Project Management
Ray Lai
Art Direction
Zhang Bowen
Illustration Design
Lu Yue
Motion Design
Zhao Yucong
Head of Marketing
Brian Xie
More Gold Winners
Packaging
2023
MUSE Design Awards - ZHENG ZHENG RI SHANG (Flourish Every Day)

Entrant Company

Shanghai Creado Advertising Co., Ltd.

Category

Packaging Design - Home Appliances

Packaging
2023
MUSE Design Awards - Hangzhou West Lake Beer Brand: ZUI XIHU

Entrant Company

Hangzhou Langwei Brand Planning Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Interior
2023
MUSE Design Awards - Tranquility Polman Thai Spa

Entrant Company

Harbin Zuowei Decoration Design Co.,Ltd.

Category

Interior Design - Beauty Salon

Architectural
2023
MUSE Design Awards - URBAN XANADU

Entrant Company

ZEN Architects

Category

Architectural Design - Museum, Exhibits, Pavilions (NEW)