2023 | Professional

MUSE Design Awards Platinum Winner

Taibai - Elegant Series

Entrant Company

Vats

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jiao Zhe

Country / Region

China

The gourd is the earliest original human vessel and one of the oldest auspicious objects of the Chinese people. The design of the bottle is based on the proven best shape of the gourd, with simpler lines to present the beauty, silence and mystery of the gourd.

The bottle is made in the brand's colour, blue, and covered with a silver gradient lacquer, the blue and silver match as if the silver moonlight were splashed on a deep blue sea, as if light and shadow were coexisting.

The design of the tag is based on a Chinese fan shape, with the product information engraved on the tag, and the gourd shape of the bottle.

Credits

Design Director
Jiao Zhe
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