2023 | Professional

MUSE Design Awards Gold Winner

Taibai - Ode Series

Entrant Company

Vats

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jiao Zhe

Country / Region

China

The design of the bottle is mainly in the shape of a gourd, with the overall shape of a gourd at the waist and a gourd with a long handle when the lid is removed, highlighting the visual hammer image of the gourd.



The bright and sharp glass combined with the metal structure is simple and stylish, and the silver-grey tone is like a splash of ink and wash, pure and elegant.



The simple design lines achieve an innovative take on traditional liquor packaging, redefining a new Chinese aesthetic for liquor. The reusable box and bottle are also in line with the environmental concept of packaging design.



A glass of wine is a moment in time, in the shape of a gourd, leaving more room for the imagination of the consumer, searching for a lighter way of life together with them.

Credits

Design Director
Jiao Zhe
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