2023 | Professional

MUSE Design Awards Gold Winner

AEROMAX

Entrant Company

Anta Sports Goods Group Co., Ltd.

Category

Fashion Design - Sportswear

Client's Name

Anta Sports Goods Group Co., Ltd.

Country / Region

China

ANTA has launched a new lightweight jacket, namely AEROMAX, for outdoor enthusiasts to handle the unpredictable late-spring weather with ease. This jacket, featuring efficient windproof & water repellent performance, good comfort and environment-friendliness, ensures that users can enjoy their outdoor activities to the fullest, and contributes to environmental protection.

AEROMAX stands out from its counterparts with its superior performance. Its elastic edging and cuffs lead to excellent wind proof, so as to significantly minimize the wind chill factor during runs and effectively avoid heat loss. The outer fabric with water repellent and moisture-wicking properties, coupled with moisture-wicking activated carbon prints in the inner PU membrane, prevents the jacket from sticking to the skin even after the wearer sweats, whereby to enhance overall comfort during exercise.

In terms of appearance, AEROMAX follows the design principle of “form follows function”. Inspired by a running antelope, this jacket is designed as a streamlined shape, whose combination with contrasting colors highlights a sporty style. The ergonomic high-low hemline better fits the forward-leaning posture of runners. 3D tailoring technology and the raglan sleeves provide enough space for free movements of the arms. Additionally, the adjustable hood well satisfies all needs of different scenarios.

ANTA has always been committed to environmental protection. The entire jacket is made of eco-friendly materials. The outer renewable nylon yarn derived from recycled fishing nets help to alleviate adverse influence of waste on marine ecosystems; the bio-based water repellent instead conventional chemical ones further mitigates environmental pollution. The inner recyclable PU membrane greatly reduces waste of resources.

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