2023 | Professional

MUSE Design Awards Gold Winner

Fortune Tigers Trilogy

Entrant Company

Studio OY UK

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

China Qingdao Chengxinyinli Technology Co., Ltd., Qingdao, China

Country / Region

China

(Qingdao Designer FM Alliance) is a collaborative platform dedicated to providing learning, communication, project, and talent services for designers. With a focus on fostering a cooperative model, the alliance aims to maximize resources and growth for individuals and the platform. To celebrate the Chinese Year of the Tiger, we have created an eco-tea gift set called "Fortune Tiger, Prosperous Alliance Trilogy."



The gift set is themed around three key concepts: Fu Cai Shuang Hu (Cooperation - Intimate partners in collaboration), Xing Ding Wang Hu (Heritage - Driving the growth of emerging designers), and Meng Shi Ju Hu (Communication - Promoting continuous industry development). These concepts represent the alliance's values and future vision.



Fu Cai Shuang Hu symbolizes the strong partnerships and collaboration among alliance members. It signifies mutual support and a win-win mindset. Xing Ding Wang Hu highlights the alliance's commitment to heritage and nurturing emerging designers. It aims to inspire and uplift young talents in the design industry. Meng Shi Ju Hu emphasizes the importance of communication and the sustainable development of the industry ecosystem. It represents the unity and collective efforts of the members.



Through visual imagery, the gift set conveys these themes. It may feature friendly tigers representing cooperation, a strong tiger leading emerging designers, or multiple tigers surrounding an alliance oath symbolizing unity and industry growth.



The "Fortune Tiger, Prosperous Alliance Trilogy" gift set celebrates the Chinese Year of the Tiger while embodying the alliance's aspirations for future development. It encapsulates the spirit of cooperation, heritage, and communication within the alliance, driving the growth and prosperity of the design industry.

Credits

Art Direction
Chengbin Jiang
Creative Direction
Lin Zhang
Artwork
Xi Wang
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