2023 | Professional

MUSE Design Awards Silver Winner

SPECIALIZED IN ORIGIN CONDITIONING INTENSIVE CARE CREAM

Entrant Company

Shanghai Xingyan Biotechnology Co.,Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Jing Li, Feng Wang, Cong Wang

Country / Region

China

The packaging design of SPECIALIZED IN ORIGIN CONDITIONING INTENSIVE CARE CREAM features a minimalist aesthetic. The top cover incorporates elements of traditional Chinese round windows and showcases a raised embossed logo, creating a distinctive visual memory point for the brand. The rounded and tactile surface of the cover not only provides a comfortable grip but also prevents slipping during the opening process. Inside the cover, the circular area can be adorned with rich colors and patterns, representing a diverse and vibrant world. It offers the opportunity to customize with vivid colors, abstract patterns, traditional motifs, or designs with a sense of technology, futurism, or academic professionalism, creating a unique and captivating visual effect.

Furthermore, an interactive element can be incorporated within the circular area, allowing consumers to actively engage with the packaging. For instance, movable small objects or special materials can be utilized, enabling users to rotate or flip the circular area to change the scenery inside. This design enhances consumer involvement and creates a memorable experience.

The minimalist and contemporary design aesthetic appeals to a younger demographic, while the scenes within the circular area can convey the product's story or the brand's philosophy. By employing visual elements and concise textual descriptions, consumers can easily grasp the core value of the product and connect with the brand on an emotional level. The distinctive appearance and interactive experience of the packaging elevate the brand's image and establish a profound emotional connection with consumers, contributing to effective brand communication.

Credits

Shanghai Xingyan Biotechnology Co.,Ltd.
Jing Li
Shanghai Xingyan Biotechnology Co.,Ltd.
Feng Wang
Shanghai Xingyan Biotechnology Co.,Ltd.
Cong Wang
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