2023 | Professional
Entrant Company
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Client's Name
Country / Region
The packaging design of SPECIALIZED IN ORIGIN CONDITIONING INTENSIVE CARE CREAM features a minimalist aesthetic. The top cover incorporates elements of traditional Chinese round windows and showcases a raised embossed logo, creating a distinctive visual memory point for the brand. The rounded and tactile surface of the cover not only provides a comfortable grip but also prevents slipping during the opening process. Inside the cover, the circular area can be adorned with rich colors and patterns, representing a diverse and vibrant world. It offers the opportunity to customize with vivid colors, abstract patterns, traditional motifs, or designs with a sense of technology, futurism, or academic professionalism, creating a unique and captivating visual effect.
Furthermore, an interactive element can be incorporated within the circular area, allowing consumers to actively engage with the packaging. For instance, movable small objects or special materials can be utilized, enabling users to rotate or flip the circular area to change the scenery inside. This design enhances consumer involvement and creates a memorable experience.
The minimalist and contemporary design aesthetic appeals to a younger demographic, while the scenes within the circular area can convey the product's story or the brand's philosophy. By employing visual elements and concise textual descriptions, consumers can easily grasp the core value of the product and connect with the brand on an emotional level. The distinctive appearance and interactive experience of the packaging elevate the brand's image and establish a profound emotional connection with consumers, contributing to effective brand communication.
Credits
Entrant Company
Zhubo Design
Category
Architectural Design - Mix Use Architectural Designs
Entrant Company
Li Qinhui, Yang Li
Category
Conceptual Design - Medical / Scientific Equipments
Entrant Company
G. A. O.(Glocal Architecture Office)
Category
Interior Design - Bedrooms
Entrant Company
Guangdong Industry Polytechnic
Category
Furniture Design - Seating & Comfort