2023 | Professional

MUSE Design Awards Platinum Winner

Rong He(蓉合)

Entrant Company

Shanghai XXYS Packaging Design Co., LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Si chuan ronghe wine co.,LTD(四川蓉合酒业有限公司)

Country / Region

China

The brand is "Rong He" ,it means "hibiscus mutabilis confluence".

This product comes from the beautiful city of Chengdu, China, which is also known as the "City of Hibiscus".

Hibiscus is the symbol of Chengdu, so the core concept of this product design is "the appearance of hibiscus in full bloom".

The overall design is simple and elegant, highlighting the core concept "the appearance of hibiscus in full bloom".

Bottles and boxes, all use three-dimensional relief techniques to express the elegance and beauty of hibiscus petals,

boxes with hot gold, bottles with baked gold process to adorn hibiscus flowers when the unique delicate and charming;

The overall color is simple and elegant, the bottle shape is simple and smooth, like a high-level decanter,

and the three-dimensional relief petals with distinct layers and the delicate gold stamens complement each other.

(品牌“蓉合”寓意“芙蓉汇合”。

这款产品来自美丽的中国成都,成都又被誉为“芙蓉之城”,

芙蓉是成都的象征,所以本产品设计的核心概念就是“芙蓉盛开的样子”。

整体设计简洁优雅、突出核心概念“芙蓉盛开的样子”,

瓶子与盒子,都采用立体浮雕的手法来表现芙蓉花瓣的优雅与美丽,

盒子用烫金、瓶子用烤金的工艺来点缀芙蓉花开时花蕊特有的精致与迷人;

整体颜色素雅优美,瓶子造型简约流畅,像高级的醒酒器,层次分明的立体浮雕花瓣与精致烫金的花蕊相映成趣。)

Credits

Creative Director
Xu Li
Senior Designer
Yang Minghao
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