2023 | Professional

MUSE Design Awards Platinum Winner

W hotel Custom Wine

Entrant

Sichuan Tianshi Creative Culture Communication Co. , Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

This packaging is avant-garde and audacious, inspired by the Xi'an Ancient City Wall and modernized by fusing historical and modern components. The innovative design deviates from the accepted rule of axial symmetry, and the 45-degree angle of presentation gives the product more expressiveness and attractiveness. This design not only provides the product with a distinctive aesthetic appeal, but also subtly improves sales, brand recognition, and cultural heritage. By skillfully integrating with the Xi'an Ancient City Wall, people can experience the nobility and solemnity of the city, as if walking through the corridors of history and appreciating the traces of time and cultural heritage. The exterior of the liquor bottle uses bold lines to represent the stunning view of the ancient city walls, which have a distinctive outline. The brick patterns and carved elements from the city walls are cleverly incorporated into the texture and embellishments of the liquor bottle, as though imprinting the historical character of the city into the bottle itself.

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