The Wide and Narrow Alley

The Wide and Narrow Alley is a sauce liquor that embodies the leisurely lifestyle of Chengdu, Sichuan. Its packaging draws inspiration from the architectural and philosophical language of the iconic Wide and Narrow Alley, representing the concept of 'wide-narrow' within the building structure. It creates a visually striking impact through the integration of 'relative' elements such as wide and narrow, left and right, and inside and outside. The design highlights the coexistence of width within narrowness and narrowness within width, enhanced by subtle details of roof tiles and window grilles. It encapsulates the philosophy of Sichuan living within the essence of the liquor.
The design of "wide" and "narrow" on the bottle body utilizes the principle of mirroring, with the front displaying the character "wide" and the back displaying "narrow," cleverly utilizing space and visual effects. Simultaneously, the ingenious combination of two transparent sides and two opaque sides creates a sense of dimensional transformation between the interior and exterior, immersing people in a marvelous space and providing a sublime and visually captivating sensory experience.