2023 | Professional

MUSE Design Awards Gold Winner

Shede Dadian

Entrant Company

Chengdu Maosheng Packaging Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shede Spirits Co., Ltd

Country / Region

China

The creative concept behind the Shede Dadian originates from the integration and fusion of Chinese and Western cultures. Greece, the birthplace of Western civilization, and China, the birthplace of Eastern civilization, collide and converge, giving rise to a diverse cultural landscape. In this packaging design, the ancient Greek athletic spirit of "strength, competition, and honor" is merged with the Shede Spirits brand's spirit of "time, craftsmanship, and quality," creating a unique and noble ambiance.
The encounter between the Greek goddess with an olive branch and the Dunhuang fairy holding a lotus flower weaves a beautiful symphony of the East and West. At this moment, the Eastern and Western cultures converge, showcasing the unique and exquisite design elements that symbolize friendship and peace. The harmonious interplay between the auspicious Dunhuang flying celestial beings and the olive branch elements represents the common ground and mutual inspiration between different cultures.
The juxtaposition of the ancient Greek Olympics and the Eastern hunting scene, the priestess collecting the sacred flame and the Chinese athlete running, the traditional Chinese architectural art and the Roman columns, the stone lions and the doves, all come together to compose a glorious ode to honor and striving. These elements are like a lightning bolt streaking across the sky, infusing the packaging design with tension and awe-inspiring power.

More Gold Winners
Product
2023
MUSE Design Awards Winner - Gasless Electric Plasma Flame Cooker

Entrant Company

Shenzhen GoAi Electrification Intelligence Technology Co.,Ltd.

Category

Product Design - Bakeware, Tableware, Drinkware & Cookware

Interior
2023
MUSE Design Awards Winner - Yue
Yue

Entrant Company

SGIANT SPACE DESIGN

Category

Interior Design - Restaurants & Bars

Packaging
2023
MUSE Design Awards Winner - Extra Melty Mint BPI Packaging Design

Entrant Company

ShinyBay Design

Category

Packaging Design - Snacks, Confectionary & Desserts

Interior
2023
MUSE Design Awards Winner - SHY's residence

Entrant Company

Always Design

Category

Interior Design - Residential