2023 | Professional
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The creative concept behind the Shede Dadian originates from the integration and fusion of Chinese and Western cultures. Greece, the birthplace of Western civilization, and China, the birthplace of Eastern civilization, collide and converge, giving rise to a diverse cultural landscape. In this packaging design, the ancient Greek athletic spirit of "strength, competition, and honor" is merged with the Shede Spirits brand's spirit of "time, craftsmanship, and quality," creating a unique and noble ambiance.
The encounter between the Greek goddess with an olive branch and the Dunhuang fairy holding a lotus flower weaves a beautiful symphony of the East and West. At this moment, the Eastern and Western cultures converge, showcasing the unique and exquisite design elements that symbolize friendship and peace. The harmonious interplay between the auspicious Dunhuang flying celestial beings and the olive branch elements represents the common ground and mutual inspiration between different cultures.
The juxtaposition of the ancient Greek Olympics and the Eastern hunting scene, the priestess collecting the sacred flame and the Chinese athlete running, the traditional Chinese architectural art and the Roman columns, the stone lions and the doves, all come together to compose a glorious ode to honor and striving. These elements are like a lightning bolt streaking across the sky, infusing the packaging design with tension and awe-inspiring power.
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