2023 | Professional

MUSE Design Awards Gold Winner

Dunhuang·Orient Aspiration(敦煌·仰望东方)

Entrant Company

Shanghai XXYS Packaging Design Co., LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jiangsu yanghe distillery Co.,LTD.(江苏洋河酒厂股份有限公司)

Country / Region

China

The design of this product is inspired by the "Mogao Grottoes of Dunhuang", a world cultural heritage.

The overall shape is derived from China's first beautiful vessel (the most beautiful container) - prunus vase, combined with the characteristics of the Western region of Dunhuang Mogao Grottoes (container) shape, the shoulder contour has been relatively exaggerated expression, making it more dignified, atmosphere and international;

The neck of the bottle adopts the shape of combining square and circle, expressing the border and integration of different cultures, and forming the trend of gathering around the center, reflecting the creative ideas of diverse integration and gathering in all directions.

The main body pattern of the bottle integrates and reshaped the original materials of the Mogao Grottoes of Dunhuang to reproduce the mystery and splendor of Dunhuang. The exquisite flying fairies and the holy and kind nine-color deer hover on the bottle, showing the beautiful vision of the common destiny of mankind and the sharing of world cultures, and also showing the beautiful demands of human beings for flying and dreams.

Dunhuang Mogao Grottoes is also known as "thousand Buddha Cave", so the main body of the lid in the form of hollowing out to express the "thousand Buddha Cave" grand, both decorative beauty, but also have spiritual sustentation.

From the perspective of overlooking, it is the basic composition of the caisson at the top of the cave. The square and square combine and rotate and rise, bringing people into the mysterious temptation of the dome.

(本产品设计的灵感源自“敦煌莫高窟”,世界文化遗产。

整体造型脱胎于中国第一美器(最美容器)—梅瓶,结合敦煌莫高窟之西域器物(容器)造型的特点、对肩部轮廓线做了相对夸张的表达,使之更端庄、大气和国际化;

瓶身颈部采用方与圆相结合的造型,表达不同文化的接壤与融合,并形成中心汇聚环绕之势,体现多元融合、八方汇聚的创意思想。

瓶身主体图案,将敦煌莫高窟原生素材,融合、重塑,再现敦煌的神秘与辉煌,精美绝伦的飞天仙女和圣洁善良的九色鹿在瓶身上盘旋飞舞,展现人类命运共通,世界文化共享的美好愿景,更展现人类对飞天、对梦想的美好诉求。

敦煌莫高窟又被称为“千佛洞”,所以盖子的主体以镂空的形式来表达“千佛洞”的盛况,既有装饰美感,又有精神寄托。

俯视的角度看,是窟顶藻井的基本构图,方圆结合并旋转升腾,将人们带入穹顶的神秘诱惑中。)

Credits

Design Director
Xu Li
Senior Designer
Pan Yimin
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