Kove, Craft-Brewed Cocktails 

Kove, a San Diego-based beverage brand, debuted a line of craft-brewed cocktails this summer with fresh packaging inspired by the beverage’s vivid ingredients. The branding features an attention-grabbing color palette and a sleek can design that was created to reflect the bright, botanical and boozy beverage inside. Each can is a celebration of the drink’s premium ingredients, with vibrant colors found in nature.



With a strong pulse on ready-to-drink packaging trends, the Kove creative team worked to develop a product that would stand out on the shelves. The bold, yet minimalist look with a bright color palette and clean typography – that remains consistent from the can to the carton – has contributed to the brand’s recent retail success.



Kove has embraced an internal mantra of “can love to brand love.” The team had only two objectives in the packaging: (1) how do we get you to reach for a Kove can, and once you are holding the can (2) how does it make you feel? The team knew if they could execute these two things, the product would be there to back it up. Consumers need to feel something when they reach for a can of Kove. When designing the brand’s look and feel, no shortcuts were taken.



Kove’s cartons are printed locally in Southern California and its aluminum cans are 100% recyclable.



Kove’s stand-out, photo-ready metallic cans are sold in 12-packs, eight-packs and four-packs instead of the traditional six-pack made popular by major beer brands. The beverage is shelf stable, meaning the cans can be displayed at nearly all retailers – outside of the refrigerated section – increasing visibility through creative merchandising.



Creativity is engrained in every part of Kove’s business – from the people to the product itself. This attention to detail in the packaging is a testament to the team’s commitment to delivering a quintessentially San Diego beverage, inspired by the city’s endless summer.