2023 | Professional

MUSE Design Awards Platinum Winner

Doctor Dental Perfect White Small Ampoule 1+2 Gum Care Set

Entrant Company

Shenzhen Tongdao Brand Design Co.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

A high-end squeeze-type toothpaste designed for children and teenagers, with fun as its core, incorporating daily oral care scenes into the packaging design. The packaging design captures familiar sensations such as the bubbles of the toothpaste, the refreshing feeling after brushing, and the joy of having clean white teeth. It extends from visual design to emotional design for consumers. The overall packaging adopts a fresh visual color scheme, combining contrast and saturation. Bold, innovative, fun, humorous, and cute visual symbols are used to stimulate consumers' imagination of product usage scenarios. While maintaining the product's tone, it exudes liveliness and vitality.

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