Lai Guishan-FirmPeak（赖贵山·立品如山）

Lai Guishan, known as the Grand Master of Chinese liquor, is a respected figure in the industry.



Lai Guishan liquor, quality as steadfast as a mountain.



Therefore, the overall creative concept is centered around the idea of "quality as steadfast as a mountain" in the design.



The bottle shape is directly designed to resemble a mountain, symbolizing the enduring and stable quality of Lai Guishan liquor.



The top view of the bottle cap is inspired by the merging of water droplets, representing the interconnectedness of mountain ranges. It also signifies that Lai Guishan liquor originates from the Guizhou Chishui River Valley, known for its "Three Mountains and One River" natural landscape.



Abstract graphics are used on the box to express the natural beauty of the brewing process and brewing environment, serving as both a decorative advantage and a symbolic totem.

（赖贵山，是中国酱酒的一代宗师。

赖贵山酒，品质如山。

所以整体创意围绕“品质如山”的理念进行设计。

瓶子造型直接设计成一座山。

盖子顶部的俯视效果源自“水滴相互融合”的状态，同时也是山脉相连的状态，表达赖贵山酒产自“三山一水”的贵州赤水河谷。

盒子上用抽象的图形表达产品的酿造工艺与酿造环境的自然之美，既是装饰优势图腾。

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