2023 | Professional

MUSE Design Awards Platinum Winner

Biore Free & Gentle Makeup Remover Series

Entrant Company

Kao(China)Research&Development Center Co.,Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

Biore Free & Gentle Makeup Remover Series is a collection of soothing, non-irritating, and gentle makeup removal products, including two makeup removal lotions and two makeup removal oils. Designed with the idea of natural enjoyment, it incorporates natural plant extracts and advanced production technology to provide users with a convenient and healthy makeup removal experience, allowing them to feel genuine care and nurturing. The products in this series are formulated with different ingredients to cater to different skin types. For oily skin users, it contains squalane, olive leaf extract, and witch hazel leaf extract. For dry skin users, it includes squalane, yuzu fruit extract, and blue gum leaf extract. With the incorporation of Kao's research on the water-oil intelligent matching system, the components are scientifically combined in appropriate proportions, providing targeted options for different users. This thoughtful design ensures a more scientifically effective makeup removal process and promotes healthier skin. This product is designed to quickly dissolve waterproof makeup. Users can simply apply it to the desired areas without the need for massaging or emulsification. It can be easily rinsed off, making the entire process simple and non-irritating while effectively protecting the skin. Its powerful function ensures a clean skin state, eliminating the need for a second cleanse after makeup removal. The series will leave the skin feeling refreshed and non-greasy, helping to maintain a healthy complexion. The appearance incorporates a diverse composition. Unlike traditional neutral tones and single composition, the packaging bottles feature an increased richness of colors and distinct layers, providing a vibrant, youthful, and fashionable visual experience. This design resonates well with young people and aligns with their young image and fashion trends. It uses food-grade raw materials in its production, which are non-toxic and odorless, with stable chemical properties and good corrosion resistance. It does not produce any harmful substances to the human body, making it safe and friendly to use.

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