2023 | Professional

MUSE Design Awards Gold Winner

Forbidden City liquor

Entrant

Shenzhen BXL Creative PKG Co.,Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The design aims to reflect the profound historical and cultural heritage and artistic value of the Forbidden City wine, allowing the Forbidden City culture to empower the product. All the design language comes from a corner of the Forbidden City, a flower and a bird, a window and a scene. The bottle shape is derived from the palace lantern of the Forbidden City, and the outer box packaging is derived from the window pane in the Forbidden City building, through which the illustration on the box can be seen, and the illustration is also derived from the original painting in the collection of the National Palace Museum. The design of small to see the big, increase the product storytelling and historical and cultural heritage, to create a brand with high added value, so that consumers feel the value and charm of the Forbidden City culture, so that the Forbidden City culture better inherit and carry forward.

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