2023 | Professional

MUSE Design Awards Gold Winner

GARALONGLY

Entrant Company

Hellolink Brand Design Reseach Institute

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

China

The designer found it wasteful to throw away cosmetic bottles after they were used up. Combining with Garalongly's sustainable development concept, a packaging design was created that allows for the replacement of the product core and can be reused in a cycle. The overall appearance of the packaging is in the form of a dressing mirror, which can be used as a beautiful decoration on the dressing table. It interacts with the product and the consumer during use, becoming a part of life. Seeing the product decoration every day brings joy and warmth.

Idea:Time can make people age, but Garalongly, as a skincare brand, provides differentiated makeup and skincare solutions, hoping to make every woman fearless of time, and bloom with confidence. The designer directly designed the overall appearance of the product into the form of a dressing mirror, expressing the brand concept intuitively and integrating it into the aesthetics of life.

From:The deep-sea rare ingredients are the main core ingredients of Garalongly. Combining with the product's function of moisturizing and flowing, the design inspiration for the bottle body is the ocean ripples. Combining with ergonomics, it not only looks beautiful but also has a comfortable touch and anti-slip function. The creative focus is on the use scene and the sense of ritual experience, integrating life aesthetics into it, and creating the form of a dressing mirror. The overall design is simple and the streamline is soft, leading the modern female consumer aesthetic.

Differentiation:The designer found that the disposable use of skincare packaging has become a norm. After combining with the brand's sustainable development concept, the product is designed as a replaceable package. The overall appearance presents the form of a dressing mirror, breaking through the conventional design of skincare bottles and instantly catching the consumer's attention. The flowing form with a sense of rhythm is carved on the hard glass bottle, which not only reflects the soft beauty but also fully demonstrates the product's efficacy and characteristics, achieving effective communication between the brand and consumers.

Credits

Hellolink Brand Design Reseach Institute
Moe Yu
Hellolink Brand Design Reseach Institute
Xiaochen Wang
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