Magician-Oral Care

With the younger generation becoming the main consumer group in the Chinese market in recent years, personalized and experiential consumption needs have influenced the market development direction of personal care industry. Starting from visual aesthetics and commercial value, we break the traditional toothpaste packaging that conveys a sense of technological professionalism and explore the balance between rational efficacy and emotional atmosphere in a humanized way. We provide consumers with dreamy and beautiful emotional value and become the guide for advanced healthy quality life.

Idea:"Focus on oral care, connect to exquisite life, and break the boundaries of imagination" is the brand concept advocated by "Magician". After receiving the commission, the designer enlarged the color value advantage of the product itself and chose a transparent tube to show the sparkling and colorful inner material to consumers. Combining sweet and cute hand-drawn illustrations, extracting toothpaste flavors and white rabbit images as elements of expression, the design concept of "natural, dreamy, and free" is conveyed to every product. It delivers a delicate and dreamy, sweet and cute experiential atmosphere to consumers.

From:The inspiration comes from the magical performances of fantasy magicians. Time is always endowed with mysterious magical power, and rabbits often appear as small animals expressing surprise. In China, the pronunciation of rabbits is similar to the pronunciation of "tooth", so the rabbit image representing "tooth" is combined with clock and product flavor elements to express the healthy moment of oral care. It not only strengthens the brand recognition of natural care but also conveys a relaxed and pleasant aesthetic picture. The designer deliberately chose colors with lower saturation, combining romantic and modern feelings to create a delicate atmosphere for the overall style, creating a youthful image of "Magician" as a light customization new oral care brand, giving the brand and consumers a perfect answer.