Wen Guan Gan Lu

The Wen Guan Guo is a unique edible oil tree species in China, and is known as the "Oriental divine tree" that promotes the health and wisdom of the Chinese people. The designer has incorporated the sacred meaning and respect for nature and life into the brand packaging design. Through the unique Oriental aesthetic style, it awakens people's perception of a healthy lifestyle attitude. It calls on people to pay attention to health care and to care for the health of their families.

Idea:The designer has expressed the brand's concepts of "home", "health", and "nature" through elements such as Wen Guan Guo flowers, fruit oil, and Chinese courtyards. The Wen Guan Guo oil is packaged in small, independent bottles, highlighting its delicacy and preciousness. It can be used in measured amounts, is convenient to carry, and allows for health to be incorporated into every detail of life.

From:The design team has extracted the aerial view of the coronation flower and used it as the graphic logo of the brand, which is easy to spread and identify. The overall color scheme of the gift box is the traditional Chinese color "stone green," with gold accents to highlight its nobility. The coronation fruit flower symbolizes progress and a bright future, and the dancing ripples combined with the font express this meaning and form the overall appearance of the gift box. The gift box opens from the inside out, presenting a Chinese courtyard scene and neatly arranged products, symbolizing the entry of a healthy lifestyle into every home.

Differentiation:Reducing consumer choice costs is the key to this design. Compared to other brands of Wen Guan Guo oil packaging design, the designer highlights the brand culture in the "Wen Guan Gan Lu" packaging design, and opens the door to the "new vision" of the concept of healthy living through the "simplicity is the ultimate sophistication" of Eastern aesthetic visual expression and unique packaging form. This makes the brand more easily accepted and recognized by consumers, and expresses a certain attitude towards life in a more subtle way.