2023 | Professional

MUSE Design Awards Gold Winner

Silky Miracle

Entrant Company

E Three Five Pte Ltd

Category

Interior Design - Flagship Store (NEW)

Client's Name

OYF Trading

Country / Region

Singapore

Silk, with its exquisite texture and natural luster, becomes a metaphor for the human journey. Just as silk is spun from the silkworm's cocoon, representing transformation and metamorphosis, the silk pyjamas and bedding products in Silky Miracle’s concept embody the idea of personal growth and self-discovery. The fabric serves as a reminder that life is a continuous process of transformation and adaptation. Henceforth, Silky Miracle’s design concept is an exploration of the profound connection between the self and the surrounding world, using silk pyjamas and bedding products as a medium for contemplation and introspection. Inspired by philosophical ideas and ancient wisdom, this concept aims to create a space for personal reflection, tranquillity, and the pursuit of inner harmony.

The design strategy draws inspiration from sacred geometry, by translating bold geometric shapes into the brand's hallmark design language. These patterns, such as the ripples on a Silk and the Golden Ratio, symbolise the universal principles that underpin the fabric of reality. The presence of sacred geometry invites contemplation on the interconnected nature of all things and the inherent harmony that exists in the universe. In line with the philosophy of simplicity, the colour palette and material selections embraces minimalistic aesthetics. The selection focuses on clean lines and a restrained colour palette. This minimalist approach allows the mind to rest, free from distractions, and encourages deep introspection.

Credits

Design Director
Cheo Kae Jer
Design Director
Ho Lui Yen
Design Manager
Baliyon Lee
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