2023 | Professional

MUSE Design Awards Gold Winner

WANLI BUTTERFLY DIMENSIONAL SERIES

Entrant Company

Guangzhou Wanli Butterfly Biotechnology Co.,Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The bottle design of the CONDENSING TIME MULTI-DIMENSIONAL SERIES features a three-dimensional contour, tapering from narrow to wide, ensuring smooth liquid flow and providing an unparalleled sense of comfort.

In terms of visual craftsmanship, the bottle cap seamlessly blends with the bottle body, forming a unique and graceful visual symbol of a butterfly. Combined with carefully chosen colors, it creates an unforgettable visual effect. This not only enhances brand recognition but also becomes a brand asset, facilitating brand communication.

Our packaging design blends the aesthetics of fashion and industrial design in the beauty industry, showcasing uniqueness and sustainable value, exuding distinctive charm.

Regarding user-friendliness, we have considered multiple dimensions to ensure safety, scientific accuracy, applicability, and comfort during product use. We have paid attention to factors such as the texture of the product, moderate dispensing volume per pump, and ease of opening the bottle, guaranteeing a user-friendly experience.

Furthermore, it's worth mentioning that the majority of the bottle body is made of an environmentally friendly new type of silicone glass material, accounting for approximately 70% of the total proportion. This ensures a purer and more reliable skincare experience. Additionally, the packaging materials can be recycled, with a recycling rate of up to 95%, reflecting our commitment to environmental protection.

Finally, our packaging incorporates unique shapes, the imagery of snow lotus flowers, and feminine curves as design elements, perfectly aligning with the brand's philosophy and the inner strength of women. The combination of golden tones and line elements, as well as the appearance of gradient electroplated gold, further enhances brand recognition, allowing you to experience a distinct sense of elegance and confidence when using Wanli Butterfly skincare products.

The packaging design of the Wanli Butterfly series, from brand philosophy to visual craftsmanship and user-friendliness, has been meticulously crafted in each aspect, aiming to provide an unparalleled skincare experience. It empowers you to radiate the intellectual beauty of women and bloom with a renewed sense of beauty.

Credits

Fang Jiamin
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