Genius Key Children's Aged Nutrition Combo Gel Candy

The brand-new packaging is specially designed for Genius Key Children’s Aged Nutrition Combo Gel Candy. The brand, jointly with Chinese Nutrition Society, has divided the growth process of Chinese children into four stages, and proposed the corresponding scientific nutritional supplement solution for each stage, aiming to to ensure children’s healthy growth. Based on that, the packaging adopts the basic colors (red, yellow, blue and green) children can recognize in their early life, and enlarged digital numbers, to symbolize different stages of growth. Not only does this design provide visual facilitation for parents to distinguish among the products for various stages, but it also improves children’s color and number cognition.

The packaging also tries to convey the value idea of “every child has their own shining points”. Drawing inspiration from polka dot art, the design team subtly abstracted the granular products into scattered colorful dots of multiple sizes on the packaging to give a sense of freedom and liveliness, which echoes children’s curiosity and infinite vigor. Additionally, the space between dots embodies the brand’ s hope that every child can fully unleash their imagination, explore the unknown world, and believe in their ability to shine brightly.

Soft touch film applied to the packaging offers a unique and pleasant tactile experience, highlighting the brand’s care for children.