FUHAI ENERGY gas station image design

This project is a redesign conducted by Guangzhou ACE Group for Fuhai Group. Giving full consideration to the brand positioning, the design team, with the idea of “dare to achieve a breakthrough” as the core, created a brand-new design for the brand and the space, which aims to attract more younger customers via the more recognizable design.

The project makes bold innovations in color and structure. It employs the color scheme of white base + cyan blue gradation, which, compared with common fixed color schemes, features a better texture with a sense of layer and depth. The double-layer hollowed-out canopy (the hollowed-out part is filled with ETFE membrane) is designed to tilt upward, whereby to prevent rain leakage, let in more sunlight, and save energy. The inclined pillars further ooze a strong sense of design.

The design of the convenience store also echoes the idea of “dare to achieve a breakthrough”. Its rounded corners ensure the consistent style of the project. The cyan blue gradient sets off the purely white shelves, leading to a futuristic atmosphere with a sense of technology. In addition, the large-area white inside can efficiently utilize the daylight to brighten the store, so as to better save energy.