VALMONT_IFC

The IFC shopping complex in Hong Kong's first concept store with the high-end series "L'Elixir" theme belongs to the globally recognized brand "VALMONT.". The collection is dominated by black and gold, so the entire store will use black marble and rose gold stainless steel and glass as the main materials because the "L'Elixir" series features the same theme. With the concept of snow mountain and honeycomb, the store uses a large number of transparent materials to allow guests to walk into a light and shadow space full of product elements.

The arc-shaped column to the right of the main entrance is decorated with bees and snowy mountains using special paint. The bright glass entryway exposes the LOGO of the "L'Elixir" series as continuous luminous lines that progress layer by layer and extend from the top of the main entrance to the left.

The mirrored ceiling and the radioactive line texture of the marble pattern on the floor provide the impression that the entire store spreads outwards, with the graphic display standing in the middle. On weekdays, the rotating display stand will display the most recent commercials. The glass columns produce the illusion of diffused light and shadow. Seasonal artwork will also be regularly displayed on the central pedestal, demonstrating VALMONT's appreciation for the arts.

When you walk into the store, you will first see golden discs engraved with a grid pattern. These discs are like ripples that lead people into the store. Every gold disc with an engraving denotes that every drop of "L'Elixir" has the essence. And below, a pedestal with a snow mountain shape made of numerous undulating translucent acrylic pieces that looks like a Swiss snow mountain tells the brand's story.