Aperta

We were given the freedom to create without limits and designed a wine bottle and packaging portraying the unique history and flavor of low-intervention wine. We called it “Aperta”, meaning “open”, using doors on each bottle to lead you into each of their stories. We divided the wines by age - young, middle - aged, and old - each one presented in the three different types, namely rose, white and red wine.
The overall design is a visualization of a philosophy of the paths of human life with different doors, stairs, and passages through which man passes, changes, and matures, just as with wine․
The illustrations and colors vary between the three age categories, depicting developing life journeys and different experiences and tendencies from age to age.
The illustrations and appearance of the young wine are light and the bottle is more transparent. The illustrations of the middle-aged wine depict situations of a more impactful life. The young and middle aged wine picture the desire to learn something new, (cosmonaut design, anti-gravity) and have bright, dynamic colors. The old wine uses a more philosophical, conscious approach with calmer colors and deep, mundane illustrations.