2023 | Professional

MUSE Design Awards Silver Winner

Peacebird shirt down

Entrant Company

Ningbo Peacebird Fashion Clothing Co., Ltd

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

China

The "dopamine dressing", inspired by dopamine, a neurotransmitter that brings pleasure and excitement, is a fashion style emphasizing the expression of personality and vitality. It features bright colors and energetic elements, spurring people to show their self-personality and taste for fashion.
This down shirt jacket is designed to provide fashionable outfits that convey happiness for urban women who embrace the new-refinement. Users can try different colors, styles, and combinations according to different occasions.
At the beginning of design, the design team conducted research on the body shapes of millions of Asian women and their demands for down jackets, thus designing this ergonomic, soft, warm, and versatile down jacket for women. The classic H-shaped shirt design not only ensures comfort and good heat retention, but also highlights the beauty of women and is easier to match with other clothing.
This down shirt jacket, with delicate and easy-to-care twill cotton as the fabric and Hortobágy goose down that is high-quality, high-purity, fluffy and warm as the filling, can provide a softer and warmer wearing experience than traditional down jackets for users, and can avoid the discomfort and inconvenience of bulky winter clothing during travel.

Credits

Shengyuan Jin
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