2023 | Professional

MUSE Design Awards Silver Winner

Bao'an Tourism Gift

Entrant Company

Hefei CHUNJIAODU Brand Consultant Co.,Ltd.

Category

Packaging Design - Rebrand

Client's Name

Wu Yan

Country / Region

China

The work selects the Phoenix Pagoda in Bao'an District, Shenzhen, China as the design element, and designs a set of original Chinese style tea set of "Bao'an Tourism Gift" with a modern aesthetic style of creation. The outer package is made of pulp box with sugar cane, reed and other plant fibers and wheat, rice and other main raw materials, through the molding, drying, shaping, disinfection to achieve the concept of environmental protection, in line with a modern living habits, the outer box can be used for the continued use of the usual life without polluting the environment.

The work takes the first layer of the phoenix pavilion sunrise; the second layer is the opening of the literary luck; the third layer is the warp and weft building; the fourth layer is the exclusive possession; the fifth layer is the straight up; the sixth layer is the meaning of qihan. It symbolizes the beautiful concept of "Pagoda in hand, life without worries".

The work not only embodies the fusion of traditional culture and modern aesthetics, but also frames the inherited culture and local culture in daily life through the design of the tea set, which well reflects the concept of Bao'an Tourism Gift.

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