Tianfu（天馥）

The brand name "Tianfu" combines the Chinese characters "天" (tiān), representing the heavens or the sky, symbolizing the divine and noble, and "馥" (fù), representing fragrance and aroma. By bringing them together, it forms the name "Tianfu," which emphasizes a unique, mysterious, and enchanting aroma derived from the sky.



The brand name "Tianfu" is concise, elegant, and carries profound symbolism. It conveys an image of nobility, uniqueness, and charm. It highlights the aromatic qualities of the brand and gives the product a sense of mystery and distinctiveness.



Tianfu liquor embodies a rich and fragrant aroma, which is a distinctive and elegant aroma among Chinese spirits. Therefore, we have chosen the "Chinese Plum Vase" as the blueprint for its design. The Chinese Plum Vase is highly regarded in China as one of the most beautiful vessel shapes. In ancient China, it was often used by literati to display plum blossoms, known for its elegant and charming form. Our design is based on the traditional Plum Vase, with more streamlined lines. In particular, the "hammer pattern" treatment on the shoulder of the bottle gives it a translucent and contemporary feel. The lid design resembles blooming petals and also reflects the folding fan used by ancient Chinese literati, expressing the product's unique fragrance and elegant temperament.

（“天”表示上天、天空，象征着神圣和高贵，而“馥”则表示芬芳、香气。将它们结合在一起，形成了“天馥”这个品牌名，强调了一种来自天空的独特、神秘和令人陶醉的香气。

“天馥”这个品牌名简洁而优雅，寓意深远，可以传达出高贵、独特和迷人的形象。它突出了品牌的香味特质，并为产品赋予了一种神秘和与众不同的感觉。

天馥酒的香型是馥郁香，是中国白酒中比较独特和优雅的香型，所以我们选择了在中国被誉为最美器型的“中国梅瓶”为蓝本（梅瓶，在中国古代是很多文人用来插梅花的瓶子，造型优雅而迷人），我们的设计是在传统梅瓶的基础上，线条变得更流畅，特别是瓶子肩部的“锤纹”处理，使之晶莹剔透、更具时尚感和现代感，盖子的设计像盛开的花瓣，也像中国古代文人的折扇，用来表达产品独特的芬芳和优雅的气质。

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