Laizu-Double Gold（赖祖·双金奖酒）

The Lai ancestors began brewing liquor in the Maotai Town area of Guizhou, which can be traced back to the reign of Emperor Daoguang during the Qing Dynasty. Their brewing methods laid the foundation for the renowned "Maotai liquor" that we know today, earning them the reputation of being a "Maotai liquor family."



In 2021, the liquor from the Laizu brand participated in the prestigious "San Francisco International Spirits Competition," which has a long history. It achieved the highest award ever received by Chinese Baijiu, the Double Gold Award.



To celebrate the achievement of the "Double Gold Award," the distillery has specially launched this product.



The overall design revolves around the core element of the "Double Gold Award" medal. By incorporating the rotating motion of the medal, it creates a strong visual impact, transforming the rigid medal into a vivid and prominent visual symbol. The design features a slanted quality label that is concise and focused. The composition of the bottle and box is perfectly aligned. The top of the bottle cap is a scaled-down version of the Double Gold Award medal, slightly raised to attract even more attention.

（赖氏先祖，在贵州茅台镇一带开始酿酒，最初可以追溯到清朝的道光年间，赖氏先祖的酿酒方法，奠定了今天著名的“茅台酒”的工艺基础，被后人誉为“茅酒世家”。

2021年，赖祖品牌的酒参加有悠久历史的“美国旧金山国际烈酒大赛”，斩获中国白酒所得到过的最高奖项——双金奖。

为了庆祝“双金奖”的获得，酒厂特别推出了这款产品。

整体设计就是以“双金奖”的奖牌为核心元素，并且通过奖牌的旋转形成强力的视觉冲击力，把比较生硬的奖牌，变成生动而突出的视觉符号，配上斜贴的品质标签，简洁又聚焦，瓶子与盒子的构图完全一致，盖子顶部就是一块缩小的双金奖的奖牌，而且还让这块奖牌微微翘起，更加引人注目。）