2023 | Professional

MUSE Design Awards Platinum Winner

Solala

Entrant Company

Artstep LLC

Category

Packaging Design - Beauty & Personal Care

Client's Name

Solala

Country / Region

Armenia

We designed a product and packaging to remind us to care for ourselves - relax and hum your favorite song - solala!

When you do something, and do it with passion, you unconsciously start to sing - sing in your mind or sing out loud. It is that one time in the day where we are all alone in the shower, with no care in the world. This is when we are relaxed enough to burst into our favorite song, awakening the unhindered soloist inside of us.

This is our solo time - time for Solala.

The attractive packaging of Solala soap is in the form of a classical bathtub. It is unique not only for its design, but for being made from one single piece of paper. Each soap type has its own character portrayed on the packaging - olive, rose, blueberry, and orange. These serene characters relaxing in the tub are making music, and you can almost hear the song in the air.

The product category is easily identified by the packaging, which will be a fresh variation to the standard soap packaging familiar in the stores.

Complimented by this beautifully designed packaging, these soaps are meant to add bliss and song to any consumer's life.

Credits

Brand Strategy
Lusie Grigoryan
Creative Direction & Design
Stepan Azaryan
Art Direction & Illustration
Elina Barseghyan
Junior Design
Emma Isakhanyan
More Platinum Winners
Architectural
2023
MUSE Design Awards - Yuchanyan Rice Seed Museum

Entrant Company

Yang Ying Design Studio

Category

Architectural Design - Conceptual 

Interior
2023
MUSE Design Awards - The Museum of Living History

Entrant Company

figments EXPERIENCE LAB

Category

Interior Design - Museum (NEW)

Interior
2023
MUSE Design Awards - Dreams in the Deep Sea

Entrant Company

Xiaopeng Design

Category

Interior Design - Other Interior Design

Architectural
2023
MUSE Design Awards - Airport Cloud-Chengdu  Airport Demonstration Center

Entrant Company

China Southwest Architectural Design and Research Institute Co., Ltd.

Category

Architectural Design - Public Spaces