2023 | Professional

MUSE Design Awards Platinum Winner

Forbidden City(紫禁城)

Entrant Company

Shanghai XXYS Packaging Design Co., LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou Forbidden City Liquor Co., LTD(贵州紫禁城酒业有限公司)

Country / Region

China

The Forbidden City is the imperial palace of the ancient Ming and Qing dynasties in China. It stands as a symbol of emperors and represents the pinnacle of power in ancient China.



The design of Forbidden City Liquor draws inspiration from the "Chinese Drum," a prominent feature within the palace. The color of the bottle body is reminiscent of the "Palace Wall Red" found within the Forbidden City, highlighting its historical significance. The bottom of the bottle is adorned with the auspicious pattern of the "ocean waves and cliffs," a design commonly found on the emperor's robe, symbolizing "prosperity, longevity, and the unification of the nation."



The shoulder and cap of the bottle are shaped like the hexagonal columns found within the palace, adorned with royal intertwined lotus patterns, reminiscent of the prevalent "cloisonné" craftsmanship of the time. The overall design exudes a dignified and majestic aura, reflecting the grace and grandeur of the Forbidden City.

(紫禁城,是中国古代明朝与清朝两个朝代的皇宫,是帝王的象征,是中国古代权力的巅峰。

紫禁城酒的设计,选用皇宫内的“中国大鼓”为原型,瓶身的颜色采用紫禁城内的“宫墙红”,凸显历史底蕴,瓶身底部装饰了皇帝皇袍上必备的吉祥图案——海水江崖纹,寓意“福山寿海&江山一统”;肩部与盖子取自皇宫里六边形的柱子造型,上面装饰了皇家缠枝莲图案,模拟当时皇宫里最盛行的“珐琅彩”的工艺表现,整体设计端庄威严,雍容大器。)

Credits

Design Director
Xu Li
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