2023 | Professional

MUSE Design Awards Gold Winner

NOC XUJINHUAN Strawberry Milk&Green Tea Ice Cream Packaging

Entrant Company

Orange Group

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Yili

Country / Region

China

n order to show the unique positioning of the NOC XUJINHUAN‘s ultra-premium Chinese-style, and to meet consumers' core desires for both appetite appeal and quality, designer choose the brand's distinctive "fan" shape as the super symbol. It serves the main visual element combined with high-quality ingredient elements to create a packaging image with premium look-and-feel and an Oriental charm. Additionally, Chinese calligraphy brand slogan is integrated in the design, presenting an elegant Chinese visual aesthetic and delivering a unique and exquisite pleasure experience to consumers.

Credits

Executive Creative Director
Karl Huang
Group Creative Director
Tao Sun
Senior Account Director
Iris Wang
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