2023 | Professional
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Situated within Zhongshan Linear Park, this outdoor exhibition endeavors to carve out a serene forest café amidst the bustling transit nexus. The exhibit showcases the outcomes of Nespresso's "Reviving Origins" initiative in collaboration with National Geographic, a concerted endeavor aimed at bolstering ecologically vulnerable regions involved in coffee bean cultivation by means of technical support and allied endeavors. This photographic exposition not only underscores Nespresso's palpable commitment to societal responsibility but also offers a visual narrative in tandem.
Remaining aligned with the overarching theme of ecological sustainability, a conscientious choice was made to render all materials recyclable. Wood and metal, in this regard, assume pivotal roles, coalescing to create an urban woodland haven.
In consonance with the fluid spatial dynamics orchestrated by the Zhongshan Linear Park, the project's essence is encapsulated by a series of sinuous wooden partitions. These curvilinear enclosures serve a dual purpose: they not only serve as canvases for the photographic displays but also demarcate the exhibition's precincts. This infusion augments the park's intrinsic charm while upholding the seamless flow of space.
Visitors are afforded the dual luxury of unhurried strolls through the exhibition or halting to engage with the displays more intimately. Furthermore, perching on the park's seating or ascending the adjacent steps provides an organic array of perspectives to experience the exhibition.
The design concept extends to the manipulation of elevation, wherein the gradient elevation of the curved wooden partitions effectively delineates the interplay between dynamic and static realms. This configuration ingeniously alludes to rolling hillocks. The modularity of detachable and reusable steel frames not only anchors the foliage, screens, and curvatures but also elides the boundary between exhibition and surroundings.
When night falls and the illumination takes hold, a new dimension unveils itself. The exhibition comes alive in a myriad of undulating contours, offering a dimension hitherto unexplored. This endeavor bestows both a tactile warmth to the park's concrete environs and a profusion of spatial prospects to the fluid expanse.
Credits
Entrant Company
Lucine Jewelry
Category
Fashion Design - Jewelry
Entrant Company
Master Kong beverage Investment (CHina) Co.,Ltd.
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Packaging Design - Non-Alcoholic Beverages
Entrant Company
JN Interior Design
Category
Interior Design - Residential
Entrant Company
Artstep LLC
Category
Packaging Design - Fashion, Apparel & Accessories