2023 | Professional

MUSE Design Awards Gold Winner

POLY STAR STREET

Entrant Company

Shenzhen SD Design Co.,Ltd.

Category

Architectural Design - Other Architectural Design

Client's Name

Guangxi Poly Real Estate Group Co., Ltd.

Country / Region

China

The background of this project is a friendly and curious extraterrestrial from the planet Vasei, who accidentally landed in the Lingxiu area on Earth while exploring cosmic civilizations. This Vasei alien is eager to learn about human culture, habits, and language to communicate with humans. Therefore, he built a themed commercial street in the Luxe area that combines local cultural customs with outer space culture to attract more people to experience and consume.



The theme concept of this project is "Starry Gathering Place." At the entrance plaza of the commercial street, a starry theater and themed IP sculptures are set up, with regular commercial events held to immerse participants. In the narrative and scene planning, we incorporate elements of technology, science fiction, and the future, using a futuristic design style and lighting effects combined with unique IP images to create immersive spatial scenes. Participants can engage in shopping, activities, exploring the Star River Wilderness, dining and gathering at the energy replenishment station, and connecting outdoor spaces through methods such as time tunnels to stimulate exploration, creativity, and emotional experiences. This creates an immersive experiential commercial street, adding new vitality to the development of future cities.

Credits

Guangxi Poly Real Estate Group Co., Ltd.
Ben Qi
Guangxi Poly Real Estate Group Co., Ltd.
Liao Shijie
Guangxi Poly Real Estate Group Co., Ltd.
Ou Weijing
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